About this course
Social media is an integral part of modern life. It is essential to communication and any successful company’s marketing strategy. Before implementing any social media strategy however, careful consideration should be given to understanding the benefits and the risks of using different social media platforms to reach current and potential customers.
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Correct and consistent use of social media is the foundation of any successful marketing strategy. Before implementing any social media strategy however, it’s crucial that one understands the benefits as well as the risks of using different social media platforms.
This course is designed to allow participants to become familiar with some of the available platforms and the pros and cons associated with them.
At the end of the course participants should be able to:
– Understand different social media platforms
– Monitor and measure performance
– Identify audience and Consider pros and cons about each available platform before making